c/b2b-marketing-discussions

Spent $400 on a list of C-suite emails that bounced like crazy

Bought a targeted B2B contact list from a data broker last quarter and almost 60% of the emails bounced within a week. Has anyone else had better luck with a specific provider or just building lists in-house from scratch?

3 comments

holly_price•22h ago

My boss told me to stop sending cold emails and it backfired hard

Last quarter my manager said I was wasting time on cold emails and should only focus on inbound leads. I listened for about 2 months and our pipeline dropped by 40%. Turns out our inbound was mostly tire kickers and the real $50k deals came from targeted outreach to manufacturing companies. I started a small A/B test with 100 cold emails a week and got 3 qualified meetings in the first try. Now I'm wondering if anyone else has had a boss give advice that actually hurt their numbers. What do you do when the higher up is wrong about lead gen?

1 comments

young.spencer•6d ago

Our cold email open rates dropped 40% in under a month - here's what I think happened

We were sitting pretty at 22% open rates for like two years straight. Then in March of this year, it just tanked to 13% basically overnight. I'm pretty sure Google's new spam filters are catching our domain even though we warm up accounts and keep lists clean. Has anyone else seen this big of a drop since the latest Gmail update?

c/b2b-marketing-discussions

Spent $400 on a list of C-suite emails that bounced like crazy

My boss told me to stop sending cold emails and it backfired hard

Our cold email open rates dropped 40% in under a month - here's what I think happened

Found out B2B emails with 'exclusive offer' in the subject line get 22% fewer opens - here's how I stumbled onto it

Hot take: that expensive ABM platform we bought was a total waste

Back when I used to write cold emails like a robot vs now I just talk normal

Warning: Our ABM campaign tanked after we ignored sales team feedback for 3 weeks

Finally compared ABM to direct email for our SaaS launch

Spent 6 months sending the wrong kind of case studies before a client called me out

Cold email campaign tanked hard last month - is it the offer or the list?

Tried cold emailing CEOs directly instead of the generic contact form

Burned $2k on a trade show booth that got zero leads

Tried automated email sequences for 3 months and got ghosted by 80% of my leads

Debate: Should we gate white papers or not?

Had a cold email campaign hit a 12% reply rate last Tuesday

Our email nurture sequence broke and we lost 3 weeks of leads

I finally stopped using generic case studies and started making them customer specific

Spent $800 on a lead gen tool that flopped completely

Had a client tell me my white papers were 'too perfect' and it broke my brain for a week

That time our email blast sent to the wrong list on a Friday afternoon

Had a chat with a sales rep at a coffee shop that changed how I do outreach

Visited a trade show floor in Chicago and it made me question whether live demos are worth the cost

Walked into a trade show booth last week that had zero printed materials

The time I accidentally emailed a client the internal notes about them

Chose a specific niche over a broad approach for our email list and it actually worked out