So basically you’re paying for coffee by the hour now.

Let the wire find its own path" - that's gold. An old guy taught me the same trick on a 737.

Ha, well don't get too cocky yet. Retargeting can be a fickle beast in my experience. I've seen it work wonders for some local services like dentists or plumbers, but then totally flop for other niches like e-commerce or B2B software. Your mileage may vary big time depending on the audience and the offer. But hey, $500 for 12 new patients is a solid win, no doubt. I've had campaigns where the math looked great on paper, but the leads were cold and didn't convert. So take the win while you can, just don't expect it to work that well every time. Saturation and ad fatigue hit hard with retargeting if you're not careful.

Watched it happen with my wallet too. Used to be a simple thing with just cash and a few cards, now it's got sections for everything plus a thick phone case that doubles as a backup battery. Everything in modern life is getting loaded with extra features nobody asked for until they became standard. Makes you wonder what the next everyday object will turn into a multi-tool.

Honestly, your corded Skilsaw shredding that cedar is exactly why I still keep mine in the truck.