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Used to blast 5,000 cold emails a month, now I send 200 and book more calls
Back in 2021 I was running a tool that fired off about 5,000 cold emails a month for our commercial flooring leads, and the reply rate was under 1%. Then a client in Boise told me he deleted every email that sounded like a template, and I realized I was writing to nobody. So I cut the list down to 200 accounts, spent real time reading their sites, and wrote each email like I was talking to one person. Last quarter those 200 emails booked 11 calls, which beat the 5,000 blast by a mile. Curious if anyone else has made that same trade, fewer leads but way better ones?
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