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Watched a 12 person agency in Dallas cut their client list from 30 to 8 and the work got so much better
Their case study page went from bragging about 30 logos to just 8, and every single one of those 8 had a real number attached to it by month 4. My shop is at 22 clients and drowning, so do I actually cut accounts or just hire someone?
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joel_young18h ago
Used to say hire first, but that case study flipped me. Cut.
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mary_kelly18h ago
8 logos with real numbers by month 4 is the part that got me. I always said hire your way out of it, because firing clients felt like turning down money. But 22 clients means you're spread thin and nobody gets your best work. The Dallas shop didn't just cut, they made those 8 prove they were worth keeping, and that's the move. Hiring someone just adds payroll to a mess you haven't fixed yet. Cut first, then hire when the 8 are running smooth.
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