Just saw a client ask for "ten more logo variations, but make them pop." The AI made the first three in five minutes, so now we're in a week long meeting about shades of beige. It's like handing someone a free buffet and then being surprised they want to try every casserole.
Used to believe automation would simplify things, but clients now expect endless revisions since "the AI can do it fast." My last project had three times the normal proofing rounds because they kept generating new options to tweak. This post gets it right.