Coax vs flat ribbon for a long attic run - one was way faster

I had to run a line from the demark to the far end of a 3 story house in Austin last week. Tried using flat ribbon cable first cause I had it on the truck. What a nightmare. Kept snagging on insulation and joists. Switched to regular RG6 coax and it slid right through. Is there a trick to running ribbon in tight spaces or do you guys just avoid it?