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Realized I was pitching to the wrong people for 6 months
I spent half a year sending cold emails to restaurant owners in Austin about my inventory software, getting nowhere. Then a buddy pointed out I should be targeting the purchasing managers instead, since the owners never even opened my emails. Has anyone else had that moment where you finally see you've been aiming at the wrong target the whole time?
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matthewsullivan12d ago
100% man, the purchasing manager thing is huge. I work at a dive bar and even there the owner never checks the email, it all goes to the gm or the bar manager who actually puts in the orders. You gotta figure out who's the one with the buying power, not just the title that sounds important. Six months is brutal though, I bet you sent a ton of emails that just got deleted or ignored. Once you switch to the person who actually needs the software to do their job, the whole conversation changes because they know the pain point firsthand. I've seen vendors come in trying to sell to the owner and they walk out with nothing, then a different rep talks to the guy doing inventory and suddenly they've got a deal. It's like knocking on the front door when the side door's wide open and that's where the real action is.
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grant82612d ago
Wait, are you saying the guy who actually does the work is usually the one who decides what gets bought?
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