Hot take: Most people in this network overvalue the handshake and undervalue the follow-up

I saw a guy at a startup mixer in Austin last month swap cards with 30 people but never emailed a single one. Two weeks later, I followed up with just 5 contacts from that same event and landed a solid referral that led to a $3,000 deal. Have you ever tracked how many leads you actually close from these events vs what you think you will?

2 comments

2 Comments

dakota_taylor3910d ago

Wow, did that referral come from a cold follow-up or did you already know them?

leep899d ago

Actually that referral came from an old client I hadn't talked to in months.