Thought brand loyalty was just hype until my client pushed back on a rebrand last month

2 comments

2 Comments

That brand attachment runs deeper than most people give it credit for, especially with clients who've been using it for years. Make sure your rebrand keeps the core identity or logo element they recognize or you'll lose them every time.

davis.linda18d ago

Totally feel you on this, it's such a delicate balance with longtime clients lol.