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Showerthought: I blew 6 months on cold emails pitching features until a buyer in Dallas asked what problem I solve
Spent half a year blasting feature lists to a prospect list of 400, then one lunch with a Dallas procurement guy made me realize he never cared about my product specs, just whether I could cut his onboarding time from 30 days to 10, so has anyone else rebuilt their whole pitch around the buyer's metric instead of their own feature sheet?
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bethj449d ago
Same thing happened to my cousin, he stopped talking about what the tool does and started leading with the one number the client cared about, cut their close time in half. Once you find that number the whole pitch writes itself.
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sandragonzalez9d ago
The part about the onboarding time from 30 days to 10 is exactly it. My buddy had the same wakeup call, spent months pushing his software's bells and whistles until a client basically told him the only number that mattered was how fast it got their team running. He redid his whole pitch around that one number and closed three deals in a month.
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