Loading…
13
Got told my 'work from the beach' photos were actually hurting my business
A client I've had for two years straight up said my social media made me look like I was always on vacation, not working. He said, 'Caleb, every time I see you in Bali or Lisbon, I wonder if my project is getting your full focus.' That hit hard because I thought those posts showed a cool lifestyle. I stopped posting location shots during work hours and switched to showing my actual setup, even if it's just a hotel desk. I'll still share a sunset pic after 5 PM, but my feed looks way more professional now. My client actually mentioned he noticed the change last week. Has anyone else had to balance showing the nomad dream with proving you're actually getting stuff done?
3 comments
Log in to join the discussion
Log In3 Comments
cameron_webb6mo ago
Honestly, the problem wasn't posting from the beach. It was posting during the workday. That client's feedback was spot on. You fixed it right by showing your actual work setup. The lifestyle shots are fine, they just need to be clearly your off hours. It's all about the timing of the post, not the location itself.
6
sageallen4mo ago
Exactly! That client nailed it with the timing thing. I had a similar wakeup call when someone asked if I was actually available for calls since my feed looked like one long vacation. Switched to posting work-in-progress shots during office hours and saved the lifestyle stuff for evenings. My engagement actually went up too, people liked seeing the real behind the scenes. The sunset pics still work great for building that freedom vibe, just gotta separate it from the 9-to-5 content.
4