Loading…
16
Sitting in a Starbucks in Chicago, I watched a local bakery chain kill their own brand with a single menu change.
They swapped their signature sourdough for a cheaper mass-produced loaf and within 3 months the line out the door was gone. Anyone else see a business destroy years of brand equity for a quick margin boost?
2 comments
Log in to join the discussion
Log In2 Comments
torres.leo5mo ago
Did you ever see that bakery try to win people back or did they just let the whole thing slide? I saw a local pizza place do the same thing with their mozzarella... swapped it for something cheaper and within a month regulars were posting about it online. It took them almost a year of sourcing better cheese and running specials to get even half their old crowd back.
3
davis.linda5mo ago
Three weeks and they acted like nothing happened, guess my pastry radar is broken.
3