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My new logo had a typo in it for 9 days before a customer caught it
We rolled out a fresh logo for my coffee cart here in Boise on a Monday, and I was so proud of it until a regular pointed out that the tagline under it read "brewed freash" instead of "fresh." I had already printed 300 cups and 40 signs with the typo, so I spent the whole weekend with a marker fixing them by hand and rethinking how I check things before they go out. Has anyone else had a small brand mistake that slipped through because you were too close to the project to see it?
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lucasking9d ago
Imagine if the customer had waited another week, you'd have a whole coffee cart known for spelling freash. Sounds like the marker fix was your penance.
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