Rant: The 'boiler' at the new brewery in Cincinnati was something else

Checked out that new craft place on Vine Street last weekend. They've got this shiny copper-clad thing they call the 'heart of the operation' right behind the bar. Got closer and it's clearly just a fancy facade over a standard hot water heater, with some fake pressure gauges glued on. The bartender was giving a whole spiel about the 'traditional boiling process' to a group. Made me chuckle. Ever seen a 'decorative' piece of our trade that was just completely wrong?

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3 Comments

derek_brown286mo ago

That facade sells more beer than facts ever could.

5

gray_roberts6mo ago

Used to think that stuff was harmless, but seeing how it misleads people changed my mind.

1

lucasking5mo ago

Totally disagree with gray, that fake boiler trick actually makes the place feel special.

1