My boss told me to stop sending cold emails, so I tried something else

For a year, our lead numbers were flat. We were sending hundreds of emails a week and getting maybe two replies. My boss said it was a waste of time and to find a new way. I got mad and decided to just start calling people, but not to sell. I'd find a target company, call the main line, and ask for the person who handled our type of software. When I got them, I'd say 'Hey, I'm not selling anything today. I just saw you use X system and we help companies fix a specific reporting bug in it. Can I ask if that's a pain point for your team?' Out of 30 calls, 8 people actually talked. Three became real leads. One signed a contract for 15k after six weeks. It's not magic, but it worked when emails died. Has anyone else just picked up the phone lately?

2 comments

2 Comments

abby_chen21d ago

So you got mad and it just worked like that?

robert_hayes21d ago

Yeah, the "got mad and it just worked" thing. My friend had a similar moment when his boss kept ignoring his reports. He finally snapped in a meeting and listed every single problem, and suddenly they listened. Sometimes anger cuts through the usual noise, you know?