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Just found out the average pair of jeans uses over 1,800 gallons of water to make, which I read in a book on textile production last week.
Has anyone tried designing a denim line with a specific, lower-water process, and did it change the fabric's hand feel or durability?
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cameron_webb5mo ago
Heard that too but honestly I'm not convinced the water savings are real for most brands. Seems like a lot of them just tweak one step and call it green while the rest of the process stays the same. And yeah, that stiffer denim never quite feels right to me, it's always a little off.
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gibson.robert7mo ago
Some brands use laser finishing and ozone washes to cut water use by half. The fabric ends up stiffer at first but breaks in fine, maybe a bit thinner. Long term durability seems okay but they're still pretty new.
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