Met a guy at a Denver pitch event who changed my whole approach

I was at a small startup mixer in Denver last month and an older investor named Doug told me he never pitches without a one-sentence problem statement first. He said if you can't explain the pain point in under 10 seconds, investors tune out. I tried it at my next meeting and got three follow-up questions instead of the usual blank stares. Has anyone else had luck rewriting their opener like that?

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jesse2901mo ago

Dude that totally changed my pitch too right when I tried it.