Vent: I was dead wrong about cold email outreach for 6 months

I used to think cold email was just spam and a waste of time for my little agency in Austin. Then a client sent me a screenshot of a $4k deal they closed from a sequence I set up half heartedly. Seeing the actual numbers changed my mind, now I'm all in on testing different subject lines. Has anyone else had a tool they hated turn into their biggest revenue driver?

2 comments

2 Comments

wadebailey5d ago

Cold email is still just spam with a fancier subject line.

amy_sanchez5d ago

You say that like my spam folder isn't the only inbox getting more attention than my actual one these days. Honestly, if my cold emails are spam, then my spam folder is just a really bad networking event. Makes me wonder why I even bother tweaking the subject line when it probably reads "URGENT: you owe me a reply" in the recipient's head anyway. But hey, at least spam has a higher open rate than my carefully crafted pitches, so maybe there's a lesson there.