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Showerthought: Is 'transparency' in agency reporting actually just a selling point?
I read a post from a client last week saying they liked how open we were with numbers, but then another agency owner told me it's just a gimmick to make clients feel in control. In my experience, sharing exact ad spend breakdowns helped us keep a $15k monthly retainer with a Boston ecom brand, but has anyone else found it backfires when the margins get nitpicked?
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finleyl5512d ago
Sure, show them every dollar spent and suddenly the $4.50 coffee in the ad budget is a scandal. Clients love seeing the sausage get made until they realize how much salt is in it. Guess ignorance really is bliss for those margins.
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