Paid a digital marketing agency $2,300 to run my cousin's food truck ads and got 4,000 clicks from a town 300 miles away | Digital Marketing Agencies - Opinions Matter
That really sucks and I feel for you. Dropping $2,300 on ads and getting clicks from a town 300 miles away means those clicks were never going to turn into customers for a food truck. A food truck lives and dies by foot traffic in its own neighborhood, so paying for people who can't even walk up to the window is basically lighting money on fire. The agency should have set the targeting to a tight radius around where the truck parks, not some random town far away. Sounds like they either didn't bother checking the geo settings or they just ran a lazy campaign and took your money. You've got every right to be mad about this.