Just realized our Google Ads budget was being eaten by irrelevant display placements

I noticed our cost per click was way up last month, but conversions tanked. Checked the placement report and found our ads were showing on random mobile game apps and a site about conspiracy theories. Learned the hard way that you have to manually exclude display network placements if you don't want your money wasted. Has anyone else found weird placements eating up their budget without realizing it?

2 comments

2 Comments

campbell.david6d ago

Wow @victorbutler, maybe those weird placements had bots clicking instead of actual people.

victorbutler6d ago

Did you check if those placements were actually driving any conversions before panicking? Sometimes cheap clicks from weird places still convert once in a blue moon.