Can we talk about hitting a 90% client retention rate after switching our reporting?

We switched from monthly PDFs to a live dashboard last quarter, and seeing that number made me realize how much clients just want to feel in the loop without extra work.

3 comments

3 Comments

clark.kelly2mo ago

Consider the clients who never open the dashboard but still stay. They might just value the option to look more than the data itself.

jasonc501d ago

Is it really that deep though? Feels like we're overanalyzing people who just forgot to cancel their subscription.

robert_roberts2mo ago

Clark's point about people liking the option to look is so true. It's like paying for a gym membership you never use, just to feel like you could get fit. The dashboard is basically a very expensive security blanket for those clients.