That $50 mailer template I swore by actually hurt my response rate

I'd used the same double-sided postcard design for 2 years straight. Then I overheard a guy at a networking mixer in Dearborn say most commercial clients toss anything that looks like an ad. He showed me his plain letter with a handwritten note and a 22% response rate. I tried a similar approach last month and got 4 new maintenance contracts I'd never have landed before. Anyone else find simple beats flashy in this city?

2 comments

2 Comments

the_julia1h ago

Used to swear by glossy postcards too, but you're totally right.

casey84349m ago

Wait... you really switched from glossy? I used to think those smooth finishes made the colors pop so much better... but I gave matte a shot last year for a batch of art prints and honestly the difference in how the ink sits on the paper is wild. The matte just feels more like actual art instead of a product photo if that makes sense.