Walked into a Dunkin in Providence and noticed they changed the whole logo setup

I stopped for coffee last weekend in downtown Providence and saw they replaced the old orange and pink signage with a more minimalist look. The font is smaller and the whole storefront feels cleaner but less noticeable from the road. Does anyone else think this is just them trying to look modern, or does it actually hurt their brand recognition?

2 comments

2 Comments

kai65712d ago

Did you notice the old sign was way easier to spot from the road too? I hit a Dunkin in Cranston last week and almost drove past it because the new logo just blends into the building now. Honestly feels like they're chasing trends instead of keeping the brand easy to find.

emmam6711d ago

Honestly, is it that big of a deal? I mean yeah the old sign was easier to see but I feel like people are acting like Dunkin ruined their coffee or something. It's just a sign, you still find the place eventually.

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