Switched our brand's Instagram from polished photos to behind-the-scenes shots and engagement jumped 40% in 2 weeks

We were doing these super clean product photos for like a year and getting maybe 50 likes per post. Then I snapped a quick phone pic of our shipping guy tripping over a box of inventory last month, posted it as a joke, and people went nuts. Comments asking about our team, our workspace, everything. Now I do all our posts from my phone and we get way more replies and shares. Has anyone else seen better response from rougher content?

2 comments

2 Comments

morgan5121mo ago

Actually this kind of proves the opposite point - people might just be responding to the novelty of seeing something different from you, not the roughness itself. Give it another month or two and that engagement will probably level off or drop once the "new and fun" factor wears off. Polished content builds trust and brand recognition over the long haul, while sloppy phone pics can make you look unprofessional to potential big clients.

-1

max_ramirez481mo ago

Honestly I get where you're coming from and yeah the novelty factor is real. Tbh I've seen the same thing happen on my own feed where the raw stuff pops off at first then fizzles out. Ngl it's tough balancing that authentic vibe with looking professional enough for the bigger clients.