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Can we talk about the coffee shop barista who recognized our logo but not our name?
I was in Denver last Tuesday and the guy at the counter said "oh you're the brand with the little fox, right?" but had zero clue what we actually sell. Made me realize our mascot is doing all the heavy lifting while our tagline is basically invisible. Has anyone else dealt with a brand element getting more attention than the actual product?
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jenny_sullivan979d ago
Disagree, the fox got them in the door, that's a win.
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