Brand audit or gut check? Two paths I keep going back and forth on

I spent $800 last year on a formal brand audit for my small packaging business. It gave me a lot of data points but I'm not sure it actually moved the needle. Then I spent $0 just talking to five customers over coffee and got clearer feedback on what messaging was confusing. So has anyone else found that paying for professional brand analysis was a waste compared to just asking people what they think?

2 comments

2 Comments

white.seth12d agoTop Commenter

Spending $800 on anything sounds like a lot for a gut feeling...

simon_sanchez5811d ago

$800 for data you didn't use? Spending that on coffee with customers sounds way smarter to me.