Heard a customer at the shop say they'd leave a bad review because our sourdough 'tasted too sour'

Made me think we might need to put a small sign up explaining the natural fermentation process. Has anyone else had to deal with customers not understanding basic bread types?

2 comments

2 Comments

torres.leo15d ago

Honestly, a sign feels like giving in. Sourdough is called that for a reason, it's in the name. Some people just expect bread to taste like supermarket white loaf. Explaining the process won't fix a customer who walks in already wanting something else. You can't educate every single person on the basics, it's a losing game. Maybe they should just buy the brioche.

richard_sanchez4315d ago

Exactly. You put a sign up and then what, you need another sign to explain the first sign? It's sourdough, not wonder bread. The whole point is that tang. If someone walks in wanting a sweet, soft loaf, they already made their choice before they saw your menu. Why waste time arguing with a closed mind? Let them have their brioche and leave the good stuff for people who get it.