Tried a 2 minute video pitch instead of a 30 slide deck, won the contract in 3 days

Last month I was prepping a proposal for a midsize manufacturer outside Cleveland. I had the usual 30 slide deck ready, same as every other vendor they were talking to. On a whim, I cut it down to a 2 minute screen recording where I walked through their specific pain points and showed our fix with three quick bullet slides. They called me back the next morning, said it was the only pitch that respected their time. The sales cycle went from the usual 6 weeks down to 3 days. Anyone else tried ditching the deck for something shorter and seen better results?

1 comments

1 Comment

palmer.jana3d ago

Respect their time? I respect my time too, which is why I'm all for this.