The "free webinar" I almost ignored actually booked us 3 meetings

Last month I nearly deleted an email about a B2B webinar on account-based advertising from some vendor I'd never heard of. My inbox gets 40 of those a week, so I almost trashed it like the rest. But the subject line mentioned a stat about our exact industry vertical, which made me curious enough to sign up. They walked through targeting mid-funnel accounts that search intent tools miss, and I tried their approach with a $500 test campaign in Austin. It pulled in 3 qualified demo requests within 10 days, which is better than our usual agency leads. Has anyone else had a random cold webinar actually outperform your paid channels?

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