Pro tip: I started adding a short video to my cold emails and reply rates jumped

Our team in Austin was getting a 2% reply rate on cold outreach for our SaaS product. I tried sending a 30 second Loom video where I just talked to the camera and showed our dashboard. After 200 emails, the reply rate went up to 12%. It feels way more personal than text. Has anyone else tested video and seen a big change like that?

2 comments

2 Comments

margaretj404d ago

Wait, is that 12% reply rate to the initial cold email, or does it include people who just replied to say "stop emailing me"? I've seen people count any reply, even negative ones, and call it a win. A "get lost" isn't really moving the needle. If it's 12% actual interest, that's amazing. But if it's just more people telling you to go away, the video might just be making you more annoying, not more effective.

the_tara4d ago

Any reply is a win, @margaretj40, it means they saw it.