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I used to think case studies were just boring PDFs to download
Two years ago, we just posted them on a resources page and called it a day. Now, we turn every major win into a short video interview with the client, like we did with the CEO of a logistics firm in Denver. It gets way more views and actually gets shared. Anyone else moved away from written case studies?
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kim_martin15d ago
Yeah, we tried the video thing once and it was a total mess. The client froze up on camera and we spent more time editing out awkward pauses than we did on the actual project. Went back to just a simple one page write up with a big quote from them at the top. Sometimes the old way is just easier for everyone.
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the_kevin15d ago
@kim_martin The funny thing is, the client probably felt the same way about being on camera as you did about editing it.
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