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A CFO in Dallas made me rethink our whole ABM approach last week
I was on a call with a CFO from a mid-size manufacturing company, and she told me she immediately deletes any email that talks about 'solutions' or 'synergy.' She said she just wants to know how something saves her 10 hours a week or cuts a cost by 5%. It hit different because I realized we've been speaking our language, not hers. Has anyone else had a non-marketing stakeholder completely flip your strategy?
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kim_martin9d ago
Had a VP of Ops at a logistics company tell me once that my pitch deck made him physically tired to look at. Called it "word salad with a side of buzzword bingo." I was floored at first, then I looked back at the deck and realized he was totally right. I had like 8 slides about "our holistic approach to streamlining workflows" when all he cared about was if we could shave 2 days off their delivery time. Total wake up call. Now I literally run every piece of content through a "would a tired person actually read this" filter. It hurts my ego but saves my budget.
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