Paid $400 for a targeted social media ad campaign last quarter. It brought in zero new customers. Am I doing it wrong or is local online advertising just a waste for a brick-and-mortar shop?

2 comments

2 Comments

Honestly, that's a tough one. But I've seen it work for other shops. Maybe the targeting was off or the ad creative just didn't connect.

@patking is right, it often comes down to testing more ad versions to find what actually clicks with people.