Heard a landlord say wifi is more important than parking, made me rethink my shop
Tbh I was grabbing coffee at Roasters on 6th and overheard a property guy telling someone that 3 of his tenants picked units based on fiber internet over having a dedicated lot. Got me thinking about my own spot on Georgia St, I spent $2k on a sign and zero on signal boosters. Has anyone else noticed customers asking about wifi before they even ask about what you sell?
Working in a shop, I can tell you the wifi thing only goes so far. People say they pick a place for internet but what they really mean is they pick it for the whole vibe, and wifi is just the easy thing to point at. If your spot on Georgia St already has a solid draw, regulars, good location, whatever, the signal boosters won't make or break you. A $2k sign is not wasted money either, it gets people in the door in the first place. What I would check is whether your customers actually complain about the signal, because if they don't, you might be fixing a problem that isn't there.