Saw a bunch of floral prints on bikes and it clicked for activewear

Everyone riding around had these bright flower patterns on their bike bags and helmets. It made me want to design sportswear with similar bold, nature inspired graphics that move with you. Think it could really stand out in a gym or on a trail.

3 comments

3 Comments

gavink957d ago

Spotted floral bike helmets yesterday, instantly thought of workout clothes.

val_craig6d ago

Totally get that crossover between gear patterns and workout clothes. Saw some leggings last week with the exact same tiny rose print as my friend's bike gloves. Even running shoes are doing the whole floral thing now, which feels kinda fun for the gym. Makes everything look less serious and more like you're just out there having fun. Hard not to notice once you start looking for it.

hayes.harper1d ago

Like @val_craig said, floral gear is taking over.