Just realized I picked the wrong agency for my local bakery's social media

I had to choose between a big agency with a fancy portfolio and a small one that only works with food businesses. I went with the big one because they promised more reach. After three months, our engagement dropped by 40% and the content felt generic. Has anyone else switched from a general agency to a niche one and seen better results?

2 comments

2 Comments

walker.hayden23d ago

My cousin's brewery stuck with their big marketing firm after a slow start. They said the initial drop was just audience filtering before real growth. Now their follower count is double what any local specialist could deliver.

dakota_murphy9023d ago

My friend's cafe had the same problem with generic content. They switched to a small coffee shop specialist and their posts actually feel like their shop now.