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A client meeting in Seattle showed me a huge hole in our process
I was presenting a quarterly report to a small restaurant owner last month, showing all our usual metrics like clicks and impressions. He stopped me and said, 'Nancy, this is nice, but did anyone actually walk through my door?' I realized we had no system to track that. We spent the next hour writing down every customer who mentioned our ads, which was only about three people. Now we ask every new client for a simple way to measure real-world results from day one. How are other small agencies connecting online work to actual sales?
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patp792d ago
Yeah, tracking real sales is tough, but we started using simple promo codes for each ad channel.
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keithbennett2d ago
Nice! How do you handle people who see the ad but don't use the code at checkout?
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