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A homeowner in Charlotte told me my inspection reports were too technical
They said, 'I don't know what a flue liner is, I just want to know if my fireplace is safe.' I used to list every single measurement and code reference. Now I lead with a simple 'safe' or 'needs work' summary at the top, with the technical stuff below for other pros. It's made a huge difference in how clients see the value. Do you think we should dumb things down or stick to the technical details?
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jones.angela5mo ago
Flat out disagree, dumbing it down loses the pros who actually need the details.
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