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Serious question, I stopped writing full brand guides and started doing one page per product instead
I used to spend 3 weeks on a 40 page brand book that nobody on the team ever opened, now I do a single page per SKU with the logo, colors, and a do/don't photo, and it actually gets used. Last month our packaging vendor caught a wrong font on a label before it printed because of that one pager. Has anyone else ditched the big brand book for something smaller?
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