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I found out our logo colors match a competitor's almost exactly, and nobody caught it for 14 months
I was sitting in a diner in Tulsa last Tuesday flipping through a trade mag when I saw a full page ad from a company in our same space. Their logo was the same shade of teal and orange we use. I pulled out my phone and compared them side by side and the colors were within a hair of each other. Turns out we rolled out our whole rebrand 14 months ago and a designer picked those colors off a mood board without checking what anyone else in the industry was using. Our brand guide even lists the hex codes as if they were ours alone. Now I'm stuck figuring out if we change the palette or lean into it. Has anyone else dealt with a color clash like this, and did you switch or just live with it?
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elizabetha928d ago
Man, in my experience most people won't even notice, so switching feels like a waste.
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