Can we talk about rebranding a small local business? | Brand Management

James Martinez · 2026-04-17T01:35:06.976936+00:00

We tried to update the logo and colors for a cafe in Austin called 'Morning Grind'... thought it would take a month, but aligning the new look across the menu, packaging, and social media actually took almost 4 months. The biggest delay was getting the staff to consistently use the new brand voice in their customer interactions. Has anyone else had a simple visual update turn into a huge operational project?

the_jake6mo ago

Yeah @ben486 nailed it, that muscle memory thing is real. The visual stuff is the easy part lol.

4

ben4866mo ago

Totally feel this! That staff training part is the real hidden cost nobody talks about. A new logo is easy, but changing how people actually talk about the brand every day is a whole different project. It's like you have to rewire the muscle memory for every single employee, from the baristas to the managers. Makes you realize a brand is way more than just colors on a cup. That four month timeline sounds about right, honestly.

2

alicec866mo ago

My own staff still uses the old name sometimes.

1