Walking through the vendor hall at the Columbus expo, half the booths had no pricing on their signage | B2b Marketing Discussions

Leo Jackson · 2026-10-19T10:20:03.28635+00:00

I spent last Thursday at a B2B trade show in Columbus and counted about 14 booths in a row where you could not find a single price or package tier anywhere. When I asked one rep about it, he said they only quote custom to keep leads warm. I get not posting full rate cards, but if a prospect has to ask just to know if you are in their budget, you have already lost the room before the pitch starts. Has anyone here tested showing a starting price on booth signage or a landing page, and did it bring in better leads or just more tire kickers?

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Walking through the vendor hall at the Columbus expo, half the booths had no pricing on their signage | B2b Marketing Discussions - Opinions Matter