Rant: watched a SaaS booth blow $30k at a Chicago trade show and hand out the same 4 word pitch to everyone | B2b Marketing Discussions - Opinions Matter
Rant: watched a SaaS booth blow $30k at a Chicago trade show and hand out the same 4 word pitch to everyone
Stood at their booth for 20 minutes and heard zero discovery questions asked, just reps reading a slide deck at people who clearly weren't buyers, so has anyone actually tested booth staff on listening first before pitching?