Just read that 70% of B2B buyers watch a video before making a purchase decision

I found that stat in a report from a marketing research firm called Gartner. It makes me wonder if we're all over-investing in whitepapers compared to video content. How much of your content budget actually goes to video production?

2 comments

2 Comments

elliot_thompson10d ago

Wow, we shifted half our budget to video last year.

walker.hayden10d ago

Used to think video was just a nice extra... but seeing our own numbers after a similar shift was eye opening. Our how-to guides got three times the views when we added short clips. People just stick around longer when there's something to watch. Changed my whole view on where to put time and money.