Gave up the 60-page proposal for a 2-page summary, my win rate doubled in 6 weeks

I used to send these massive decks to every prospect. Full specs, case studies, the works. Then a client in Phoenix told me they skimmed 3 pages max, tops. Switched to a tight summary with pricing upfront, and I closed two deals last month that used to take three months of back and forth. Anyone else cut down their pitch docs and see better results?

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1 Comment

christopherramirez6d ago

Ha, heard a podcast say buyers want answers, not essays. Shorter wins.