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Can we talk about sending the same demo video to every lead? I cut mine from 4 minutes to 90 seconds and my reply rate went up
I run demand gen for a small software shop in Columbus and for about 8 months I was sending a 4 minute product demo to anyone who filled out a form. Reply rate sat around 3 percent and I figured the leads were just cold. Then a guy on a call asked me point blank when the actual product showed up, because he had skipped ahead twice and still hadn't seen a screen. I went back and trimmed the video down to 90 seconds with the product on screen in the first 10 seconds. No fancy edits, just cut the intro, cut the founder story, cut the pricing slide. Next month my reply rate on that sequence went from 3 to 11 percent on roughly 200 sends. It was not the video quality at all, it was that I was treating a cold lead like someone who already cared. Now I keep two versions, a short one for first touch and the long one only after they reply. What are you all doing for first touch video length, and has anyone tested a GIF loop instead?
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olivia_hernandez5d ago
Been burned by long intros too, good on you for figuring it out.
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