Stop putting your business address on a sign that's unreadable from the highway

I drive by that new BBQ spot on I-40 every week and their sign is tiny yellow letters on a white background. You can't read it until you're already past the exit. Why spend money on a sign if nobody can see it from 60 mph? I called the owner last month and told him, he said he liked the 'aesthetic.' Has anyone else seen businesses here shoot themselves in the foot with bad signage?

2 comments

2 Comments

the_sandra12d ago

Remember that yellow is actually the most visible color from a distance, white is what fades out.

ryanj6012d ago

Funny enough, I've seen studies that back this up. Yellow cones in our eyes are super sensitive to that wavelength. White just blends into the background too easily.