Ditch anything that just gives you a list of questions and calls it a strategy. Real brand work comes from talking to actual customers, not filling out a pretty PDF. I've been burned the same way and now I just ask five people who buy from me what they remember about my brand and what they'd tell a friend. That takes an afternoon, not a weekend, and costs me a coffee. If a template can't tell you what to DO with the answers, it's not a framework, it's a worksheet. Save your money and go read your own reviews for the real data.