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Our little bakery's shift to plant-based inks on boxes brought in a whole new clientele
Turns out, millennials love eco-conscious branding so much they'll pay a premium for it.
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nancy_grant727mo ago
No way people pay extra just for eco-friendly ink!
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nancy_grant727mo ago
Honestly, that Nielsen report about sustainability driving purchasing decisions really showed this. It said like 75% of millennials will switch brands for eco-friendly packaging, which is wild. Your bakery's experience totally lines up with that data.
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ben_jenkins617mo ago
Wow, that Nielsen data really underscores a shift I've been noticing too. It's one thing to see numbers on a page, but hearing about actual businesses like that bakery adapting successfully makes it feel so much more real. In my circle, I've watched friends actively seek out brands with compostable or minimal packaging, even if it costs a bit more. That kind of loyalty change is powerful, and it honestly gives me hope for how market forces can drive better practices.
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